The event took place in Victoria Square, Birmingham. On a truck! Yes you've read correctly but not just any old truck, it was beautified in pink and had the roller lash logo and image printed all over it. You definitely could not miss it since it was so unique and eye-catching.
We was then invited inside and the way the interior was designed, truly was fabulous. Just like a retro hair salon from the 50s. Benefit really know how to do the best product launch events. Like EVER. I loved the unique looking hair dryer lights, the neon 'Roller Lash' sign, retro tv screens and the salon decor.
With bubbly, fruit juices and cute cupcakes on the menu, we sure did feel special.
I chatted to some of the Benebabes who were sporting these retro curly blonde wigs and they all were wearing the mascara which did look pretty amazing. I was given a small talk about the new mascara and I was shocked to know that Benefit were working on this way before the infamous They're Real mascara was born! I am a fan of They're Real so I am excited to see how this new offering performs!
We were all given goody bags which had the full-sized product itself and I just loved the packaging!
I will of course be reviewing the mascara in more detail soon, after a couple of uses I shall report back. I really had a lovely time meeting everyone there. Thank you Benefit! For this lovely evening. It truly was needed. I also picked up an Elle magazine, so I now have two Roller Lash mascaras!
♥
ReplyDelete:-)
DeleteOh what an amazing event! I was gutted that I couldn't make it. I love Roller Lash SO much, I can't believe how good it is xx
ReplyDeleteGemma | missmakeupmagpie.com ♡
I know right?! I wasn't expecting this at all <3 Mind blown! I'm so glad I got my mini back up too because I know I'm going to <3 it! xx
DeleteLovely pics!
ReplyDeletegreat post :D
xx
belle-fin.blogspot.be
Aww thank you lovely! <3 xx
DeleteLovely pictures! Is the mascara worth investing in? x
ReplyDeleteThank you! <3 I am yet to review it in more depth but have you picked up a copy of Elle? it comes with a free mini version if you would like to try it before purchasing the full size xx
DeleteThis looks like such a fun event! I love the Roller Lash!
ReplyDeleteIt really was, girly and all things make-up <3
DeleteReally Awesome, It is a Amazing ......like and kiss...
ReplyDeleteGreat outfit dear!!!
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DeleteThis looks like it would have been such a cute event, I would LOVE to go to something like this! The hair dryer light fixture got my attention... It is SO cute! Glad you had a good time and I cant wait to see the review!
ReplyDeleteJuliana Grace | www.julianagraceblogspace.blogspot.com
Aww ^^ I agree i would love something like that for my bedroom! <3 thank you lovely! Sure will report back! x
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