Monday, 22 February 2021

H&M Beauty Review

Hi lovelies! Hope you all are safe and well!

Back to my most favourite type of post, a make-up review! I was purchasing some clothes in the winter sale and I was curious to see what was in the beauty section, some of the products were 30 to 50 percent off and the two products that really caught my eye was the concealer and the blusher. I have never tried H&M beauty before so I was definitely excited to see how they would perform along with my other daily favourites.

Product description:

A creamy concealer with a practical cushion applicator for medium, buildable coverage with a natural finish. The lightweight formula helps to correct minor imperfections and dark circles under the eyes. 2.2 ml. How to use: Apply on its own or after foundation or primer.

A soft powder blusher that blends easily for a natural, healthy-looking glow. The sheer formula offers buildable coverage and comes in an array of elegant shades to match any skin tone. 5 g. How to use: Apply alone or after face primer and powder.

First up, the concealer! I was really confused as to what shade to choose because I never buy foundation/concealer online, I was too afraid of the shade being too light or to dark but after a careful judgement I opted for the shade 'Soft Sand' and after ordering I just kept thinking that I really hope it matches my skin tone because I really needed a daily concealer to use. When it arrived I quickly opened up the packaging and swatched it on my face and I cannot tell you how relieved I was to see that it actually matched my skin tone perfectly! I was yet to find one that actually matched me properly without having to mix it with another shade. So after testing the colour match I went on and applied it under my eyes and wherever I felt there was some redness. This concealer is super creamy and a dream to blend! It really reminds me of the Nars radiant creamy concealer which used to be my holy grail until I converted to the Make Up Revolution concealer loving community. This feels super light, not greasy at all and covers up pretty much any imperfection so well. The best part? it only costs £6!! I also forgot to mention that the applicator is so good! It's bendy so you are able to apply the concealer easily in all contours and corners, if this had a stiff applicator I would have had to use a brush to apply and blend but I found that it doesn't require so much effort as my other concealer.

It doesn't crease into any fine lines and feels super hydrating too! The consistency and texture really was fabulous and just like a high end product, this truly lived up to it's product claims.

Now what I really loved about this is that it looks so dewy yet natural on me, perfect for the no make-up make-up look if that is what you are trying to achieve. I don't like or wear heavy make-up so this is perfect for my make-up bag and I have been reaching out to it daily ever since! In total there are a huge 23 shades available in the range which is pretty good for a high street brand. You will definitely find a shade to suit your skintone, from the fairest of skintones to the most deepest.

Now onto the blusher! This product really caught my eye, from the shape of the compact to the range of colours. The glossy black hexagon shape really stands out from the rest and I love that the h&m logo in placed right in the middle. The compact also has a very good sized mirror and I chose the shade 'Hot Pink' and this shade literally screams barbie vibes! I love a good deep pink blush since it makes you look so fresh and healthy. The pigment is very buildable and you can totally decide the look you are going for, from just a pop of colour to a full on look. The pigment is ultra fine and silky and so easy to use. I actually feel like it performs just like a high end blusher. I also noticed slight shimmer and it looks so gorgeous on. Nothing too glitzy but perfect! Altogether there are 14 shades to flatter any skin tone and this is currently half price too! At only £4 this is a real steal! Originally each blusher costs £8.99.

This was my first ever time trying H&M cosmetics and I truly am impressed. Both of the products have a really long lasting power, the packaging is well made, doesn't feel cheap and the texture and pigment of both the products feels so high end. I really think the product description matches it seamlessly and I know I will definitely try more products from H&M!

Have you tried the concealer or the blusher? let me know in the comments below!


  1. That blush is soooo inexpensive! I love the shade of it! The packaging also really caught my eye though xx

    lenne |

    1. I know right?! I say grab three or four shades haha! It's totally worth it <3 The packaging is also so insta worthy too! xx Thank you for commenting!


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